Food prices are still rising, and for many families, the weekly shop is harder to afford than ever. In a recent interview with the Mirror, Iceland’s Executive Chairman Richard Walker spoke about the tough choices people are having to make just to get by—deciding between buying food, paying the bills, or keeping their homes warm.
Walker highlighted that:
💡 Families are cutting back on meals or skipping food altogether.
💡 Many are relying on food banks more than ever.
💡 Some are turning to high-cost credit or buy-now-pay-later schemes just to afford the weekly shop.
💡 Parents are eating less so their children can have enough.
No one should have to make choices like these. That’s exactly why we launched the Food Club in partnership with Iceland—to give families a fair, flexible, and interest-free way to shop when they need it most.
Since launching in August 2022, the Food Club has already:
✅ Helped over 30,000 families buy essential groceries
✅ Lent more than £7 million in interest-free credit
✅ Supported over 24,000 children
✅ Reduced food bank reliance for over 90% of customers who previously needed them (according to this report).
Richard Walker’s message is clear—families need better, fairer options. The Food Club already provides that, helping families shop for food without the fear of high-interest credit or unaffordable repayments.
How the Food Club Card Works
If you need a little extra help stretching your budget, the Food Club gives you access to small, manageable credit with no interest and no hidden fees.
✔️ Borrow between £25 - £100 (interest-free)
✔️ Repay in flexible £10 weekly payments
✔️ Use the card in-store or online at Iceland & The Food Warehouse
✔️ Designed for key times like school holidays, when budgets are tight
The Mirror article highlights just how many families are struggling, but the Food Club is already making a difference, providing a fairer, more flexible way to shop when budgets are stretched.
Could This Help You?
If you or someone you know could benefit, check if you’re eligible today.
📢 Spread the word—every share, comment, and conversation helps families find the support they need.
👉 Find out more and apply here: https://www.fairforyou.co.uk/food-club-card/
📖 Read the full Mirror article here: https://www.mirror.co.uk/money/iceland-foods-boss-richard-walker-34841391
Representative APR 0% (Credit subject to status and affordability checks). Representative Example: Borrow £100 over 10 weeks at 0% APR = 10 weekly payments of £10