43"Smart 4K Ultra HD HDR LED TV Google Assistance & Alexa

4K UHD resolution with HDR

This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including HDR10 & HLG.

Quad Core processer 4K

LG's processor enhances every image and removes noise, creating even more lavish colours and deeper contrast.

Cinematic viewing

HDR and FILMMAKER mode turns any room into a cinema, adding depth and richness, just as the director intended.

AI Sound

LG's AI sound puts you right at the centre of the action, creating an absorbing atmosphere in any room, so you get fully immersed in whatever you're watching.

WebOS smart platform

LG's award-winning webOS platform revolutionises how you experience your entertainment. With quick and easy content discovery and switching, there's more entertainment available than ever before. You can stream from all the most popular services like Netflix, NOW TV, Prime Video, Disney+, Twitch, and more.*

Voice control & smart compatibility

This TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices.

Freeview Play

Freeview Play combines catch-up TV, on-demand services and live television, so watching what you want, when you want, is now easier than ever. It's free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and My5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.

Sleek design with Dual Pole stand

The design of this TV is beautifully sleek and slim, supported by a dual pole stand.

Enjoy dazzling 4K HDR picture vibrancy with LG's UP77 TV. Driven by the brand's Quad Core processor 4K for enhanced Ultra HD visuals, it also features AI sound for a cinematic and immersive experience, whatever you're watching. Use LG's award-winning webOS smart platform to stream shows from such apps as Netflix and Prime Video*, and you can interact by voice with both the Google Assistant and Alexa built in.